CoFi co-founder and CEO, Sean Hanlon, joined Guido Piquet, COE, COO of Mann Eye Institute, on the Ophthalmology Business Academy’s podcast in a discussion about the importance of the Patient Payment Experience as part of their overall experience with your practice.
Practices offering premium services – advanced technology, premium IOLs, LASIK, RLE and more – pay copious amounts of attention to detail about the patient’s experience from appointment setting through post-procedure follow-up.
However, that experience can fall apart when it comes time for the patient to pay. For surgical procedures, patients often encounter 2, 3, and sometimes 4 different payment events, including:
* The practice
* The ASC or hospital
* A co-managing optometrist
Patients electing a premium service should have far-better payment experience. We can book a flight, hotel and car rental all at once. CoFi asks: Why can’t that same superior payment experience exist for premium procedures?
This was an enjoyable conversation led by Guido, who runs an amazing practice. Listen here:
Apple podcast: https://lnkd.in/ewwww6Zh
